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The Ideas of Philip Kotler About Marketing
MBA in 1 Day - Insights and advice from the most important management gurus. Presenter Bill Hoopes discusses the ideas of Philip Kotler about marketing. Meer -
Democracy in Decline
An examination by the 'father of modern marketing' into how well a long cherished product (democracy) is satisfying the needs of its consumers (citizens), bringing conversation and solutions... Meer -
Principles of Marketing
Master today's key marketing concepts and create vibrant, interactive communities of consumers. Principles of Marketing, 8th European Edition, covers a wide range of theoretical concepts... Meer -
Marketing for Hospitality and Tourism, Global Edition
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality... Meer