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Managing Without Power (e-Book)
Google used to be notoriously anti-managerial. They stripped managers of their power wherever they could. Recruitment, performance evaluation and promotions are decided by groups, and... Meer -
Schizofrene marketing (e-Book)
In gesprekken met CEOs, marketeers, onderzoekers, managers voor e-commerce en mediamanagers komt de volgende vraag met stip het vaakst op tafel: `Hoe integreer ik online- en offline-kanalen,... Meer