99 titels gevonden in Marketing Engels vanaf € 7,47
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Antonio Banderas
A potential customer is browsing your Facebook page, taking a look at customer comments and your posts, and they decide to reach out to your chatbot. While you may think a basic Hello is...
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Erik Van Heuven
How can department stores regain their appeal? What do retail and showbiz have in common? Why is food the new fashion?Brands such as Galeries Lafayette, Harrods or De Bijenkorf appeal to the...
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Niels Vandecasteele, Stefan Doutreluingne
How can you turn your customers into ambassadors for your brand? How can you map out your own network? How can you achieve maximum results with limited resources? Ambassadorship is the best...
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Clo Willaerts
Al jarenlang hebben trendrapporten de mond vol over de populariteit van webvideo's. Jaar na jaar genoten meer mensen van filmpjes op YouTube of TikTok, of namen ze deel aan livestream events...
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Jorg Snoeck, Pauline Neerman
The award-winning retail handbook, The Future of Shopping: Where Everyone is a Retailer (2018 Management Book of the Year) is back in a new, updated edition. Since it was first published, we...
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Hanan Challouki
In an increasingly diverse society, companies and governments are constantly looking for ways to communicate efficiently and broaden their target audience. The difference between the...
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Friederike Niehoff, Aleksandra Pilniak
Did you know that 93% of all customer experience programs fail? Read this book to make sure you make it into the 7% that do succeed.
Whether you are just getting started with CX or have...
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Clo Willaerts
How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising?...
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Ansgar John Brenninkmeijer
C&A's Secret Formula Rediscovered
C&A was set up in Sneek in 1841 by the brothers Clemens & August Brenninkmeijer, but the real breakthrough that led to almost a century of...
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Mohamed Bouker, Frank Geelen, Nart Wielaard
Leading next-generation decision-making in a data-driven organization
Like in Formula-1 racing, decision-making is crucial for business success and can be the difference between a checkered...
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Maarten Leyts
Generatiedenken is geen wetenschap, maar wel een betrouwbaar kader voor een succesvolle marketing-, communicatie- en productstrategie. Generation Y is ondertussen de meest beschreven...
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Maarten Leyts
Generatiedenken is geen wetenschap, maar wel een betrouwbaar kader voor een succesvolle marketing-, communicatie- en productstrategie. Generation Y is ondertussen de meest beschreven...
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Bert Van Thilborgh
In TRENDSURFING, trendwatcher Bert Van Thilborgh guides you through the processes of change in our rapidly evolving, highly volatile and deceptively ambiguous world. In this methodological...
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Outsourcing is here to stay. It is inextricably linked to the globalization of business. International trade networks continue to connect the worlds economies and organizations ...
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Anouk Pappers, Maarten Schafer
We started a storytelling expedition around the world, meeting 'people with a vision' and 'brands with a purpose'. We write their stories in a narrative context to facilitate word-of-mouth. ...
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Gerbrand Rustenburg
The new ‘sense of urgency’ in the business world of the 21st century demands an operational approach to strategic problems. This handbook deals systematically and in a practical way with key...
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Diane Nijs
`Making change happen is an important challenge strategists face today. Not only do many of our organizations need change, whole industries and systems need to transform in order to survive...
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Mike Hoogveld
The excellent customer journey experience HANDBOOK FOR INTEGRATED MULTICHANNEL MANAGEMENT It continues to get tougher for executives in marketing, sales and service. Their departments...
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Ansgar John Brenninkmeijer
C&A was set up in Sneek in 1841 by the brothers Clemens & August Brenninkmeijer, but the real breakthrough that led to almost a century of success took place in Amsterdam 65 years...
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Christian Byrge
Today, leaders and employees are expected to demonstrate increased creativity in their work. However, many lack the skills to be creative on command or challenge conventional thinking. This...
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Thomas van Ryckeghem, Tim Vandervaeren
Are you a professional often involved with brands and their visual communication, but not really a designer? Do you want to better understand how brands communicate? Do you often need to...
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Steven Van Belleghem
This book shows you how to build a customer-oriented corporate culture. Turn your rough diamond into a beautiful shiny jewel. Many companies have the intention to be customer-oriented, but...
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Clo Willaerts
Clo Willaerts explains how online conversations can be observed, influenced and transformed into conversions, resulting in the kind of return on investment everybody likes: lower costs and...
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Vargo
The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research...
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Grewal
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today:...
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Grewal
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today:...
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French
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way,...
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Earley
Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such...
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Publications
The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of...
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East
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the...
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Peterson
This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay...
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Masterson
This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail...
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Maclaran
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.
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Crane
Provide your students with practical insights, strategies, and tips on how applying marketing concepts can increase the chances of new venture success
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Nancy R. Lee, Philip Kotler, Julie Colehour
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and...
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Robert M. Schindler
Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices.
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Bonita Kolb
An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.
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Samit Chakravorti
A uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries.
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Danny Moss, Barbara DeSanto
Explores the essential role of managerial theory and practice within the public relations/communications function of organizations.
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