10 titels gevonden in Reclame 2022 vanaf € 15,99
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Tatjana Raman, Katrien Merckx
In tijden van steeds toenemende digitalisering lijkt de ouderwetse brievenpost stilaan een anachronisme. Nochtans willen veel merken niets liever dan letterlijk bij mensen binnenkomen....
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Tatjana Raman, Katrien Merckx
Comment inclure la publicité papier dans votre campagne médiatique ? Pourquoi le digital n'offre-t-il pas toujours la meilleure stratégie ? Comment créer un courrier marketing parfait en six...
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Joanne Blannin
The perfect guide for pre-service teacher education students, in both primary and secondary education, to help you use technology in your classroom to effectively support your students'...
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Russell W. Belk, Eileen Fischer, Robert Kozinets
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and...
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Rose Leahy, Pio Fenton, Holly Barry
An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their...
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Rose Leahy, Pio Fenton, Holly Barry
An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their...
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Annmarie Hanlon
A step-by-step, interactive journey through the process of creating your digital marketing plan - from creating the strategy and objectives to planning resources and presenting your work.
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Hanlon
This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning...
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Hanlon
This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals...
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Annmarie Hanlon
An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.
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