Brand Management

Co-creating Meaningful Brands

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Michael Beverland, Pinar Cankurtaran

Paperback | April 2024 |

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Beschrijving

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

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Specificaties

Auteur: Michael Beverland, Pinar Cankurtaran
Uitgever: Sage Publications Ltd
ISBN: 9781529616972
Bindwijze: Paperback
Publicatiedatum: April 2024
Categorie: Studieboek
Taal: Engelstalig
Aantal Pagina's: 440

Beschrijving

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.