| Prijs | € 44,99 |
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Paperback | September 2023 |
Beoordeel dit boek als eerste!Beschrijving
This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
Specificaties
- Auteur
- Peter C. Verhoef, Edwin Kooge, Natasha (Metriclab Big Data Analytics, The Netherlands) Walk, Jaap E. Wieringa
- Uitgever
- Taylor & Francis Group Limited
- ISBN
- 9780367819798
- Bindwijze
- Paperback
- Publicatiedatum
- September 2023
- Categorie
- Studieboek
- Taal
- Engelstalig
- Aantal Pagina's
- 314
Beschrijving
This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
Schrijf een recensie
Specificaties
- Auteur
- Peter C. Verhoef, Edwin Kooge, Natasha (Metriclab Big Data Analytics, The Netherlands) Walk, Jaap E. Wieringa
- Uitgever
- Taylor & Francis Group Limited
- ISBN
- 9780367819798
- Bindwijze
- Paperback
- Publicatiedatum
- September 2023
- Categorie
- Studieboek
- Taal
- Engelstalig
- Aantal Pagina's
- 314
